• sets out the professional standards required by ITP as a condition of membership;
  • applies to all members, irrespective of their membership grade, the role they fulfil, or the jurisdiction where they are employed or discharge their contractual obligations.
  • governs the conduct of the individual as a Tourism Practitioner
  • Members are expected to exercise their own judgement (which should be made in such a way as to be reasonably justified) to meet the requirements of the code and seek advice if in doubt.

Guiding Principles

All members of the Institute shall, in pursuing the profession of tourism practice:

Give balanced advice to the client about the assignment that is purposeful and relevant to achieving its objectives;

maintain high standards of personal conduct and integrity;

exercise independence of thought and action and in particular put the interests of the clients at the forefront of any assignment;

seek to advance the professional standards of tourism practice;

take steps to enhance the quality of their work by holding themselves accountable in a community of peers and undertaking regular personal professional development.

Breaches of the Code of Conduct

If a member of ITP should know of, or become aware of, any breach of this Code of Conduct by another member they are under an obligation to notify ITP.

Breaches of the Code of Conduct may also be brought to the attention of ITP by others who are not members of ITP.

Any breach of the Code of Conduct brought to the attention of ITP, or of which ITP becomes aware, will be considered under the Institute’s Disciplinary procedures.

Correspondence in connection with this Code of Conduct should be directed to:

Professional Competence and Integrity team @

Institute for Tourism Professionals

54b Itafaji Road,

Dolphin Estate,

Ikoyi, Lagos,


Email:- tourismpro@hotmail.co.uk



UNWTO Global Code of Ethics


Private Sector commitment to Code of Ethics